After spending all the hard work to produce and record your music you want people to hear it. Be aware the work doesn’t stop once you release the single or album. In order to make sure the release is as successful as possible you will want to promote it so it gains traction. You can either do this yourself or you can hire a company who specialize in PR to do it for you. Which ever way go, make sure you do some research first to make sure what you choose is the best option for your release. So let’s hear some tips from an expert in the field of PR.
Hi loyal readers, my name is Jesea Lee and I’m the co-owner/head publicist at the music PR firm High Road Publicity! I was previously the in-house publicist for Tragic Hero Records, Sun Pedal Recordings, and Revival Recordings. As a publicist, I of course suggest hiring a professional to handle your PR, but as a former wannabe rockstar, I know money can be tight and sometimes you just want to give it a go on your own. The following are some simple “Dos and Don’ts” that will help you cut through the noise a bit and give your music a chance to be heard by the tastemakers. These tips are just generalized tips, we’re not talking about developing your story/hook here, but just how to make a good first impression and not annoy writers before they even click play!
1.) DON’T send attachments. Writers (and most people) are doing a lot of business on their phone and don’t want to download files. It also takes up precious space in their inbox. DO send streaming links. If the song is unreleased, you can use platforms like Dropbox, Soundcloud, YouTube, or my personal favorite, Haulix.
2.) DON’T send a link to your full album. If you’re pitching someone your music for the first time, DO send them your best track. Nobody has time to listen to to an entire album from a band they’re not even sure they like yet. If you do send a link to your whole album, at least let them know what the focus track is that they should hear first.
3.) DON’T use generic greetings. DO take five seconds and address the person by their first name. They’re people just like you and don’t want to feel like just another name on your list.
4.) DON’T make the writer search for your assets. If they want to cover your music, make it as simple as possible for them. DO provide a link to a press release or EPK with all necessary info (bio, photos, social media links, etc.). If you don’t have a press release or EPK, at least include a Dropbox link with all those assets.
5.) DON’T forget about the blog/music mag after they decide to cover your music. If you’re lucky enough to get that review, interview, or even a quick blog post, DO support them by sharing the content across all your platforms. They put work into supporting you, so you should do the same. If you don’t, it’s unlikely they’ll want to cover your music again in the future.
High Road Publicity is a full service entertainment, publicity, and marketing company. Check out their website and social media pages below. If you are looking for a great PR company for your next project contact them to discuss options!